| Ayr Equestrian Centre had given Fusion a brief to rebrand their existing identity to show that they cover a broad range a clothing, events, and levels. The end logo fits the brief perfectly and gives the impression of a fun sport for everyone and gives the look of a professional business. |
New high end security business startup Integrated Resources were entering a competitive sector and thus approached Fusion to commission a custom logo design to show that their company was professional, upmarket but discreet at the same time. Using silhouettes Fusion have achieved the goal and the use of the grey text gives a discreet and professional image. |
Starting up in a highly competitive industry is difficult. With many other hair studios, McKenzie wanted to be known as a individual shop giving good prices and excellent service. The final logo is used throughout the stationery and promotional literature and almost 10 years on are a well established studio in Ayr's town centre. |
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